Digital Marketing Gurus

Inbound, outbound, Email, texting, social, video, chat bot… the list grows Digital marketingĀ is confusing… remember the days when brokers could get away with an 8% rip based on fear and lack of transparency? That’s exactly what the digital marketers are doing to advisors today… payback is a bit… or is it a byte? The antiquated…

The Aging Advisor

What the aging financial advisor doesn’t want to hear… You need a succession plan. Advisors who have in this business for any amount of time don’t want to be told that they are failing in the eyes of the industry. They don’t want to hear the talk about junior partners or apprenticeship. The just want…

The Magnitude of Advisor Value

One of the top genuine concerns of TangibleAlpha.com is advisors who don’t exude their value 24/7. In order to exude value, advisors must be able to comprehend the magnitude of their value. The inability to make this connection will be the difference between sustainable growth and certain extinction in the next two years. How can…

The Noise in the Bushes

To understand the framework of the financial services conundrum of fiduciary versus suitability we must look no further than the WWE. The grand master of illusion for profit is, hands down, Vince McMahon. He is the ringmaster of the most successful good versus evil empire that has ever raised a dollar. The concept of creating…